It's 2020. most businesses now have social accounts and have a good grasp on the ins and outs of leveraging the power of social media, Connect offers a consulting service to see what can be done to help a business boost their online presence. An annual or bi-annual audit of your accounts is a great way to stay on top of your social game. Connect will thoroughly review your social channels, and make detailed and well-informed suggestions as to how you can improve your social strategy. Connect's consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction, and a logical measurement plan, upfront. Then, Ryan is here to support you as needed over the long haul, helping you apply strategies and stay accountable to that strategy in an ever-changing space.
Google "Social Media Consultant" and you'll find a rabbit hole full of sites that are far too complex and urging you to download a guide. By overstating what services they offer, often the confuse a potential client. Connect offers two services:
Don't get trapped by a "downloadable guide" - this is purely to obtain your email and build a marketing list.
Contact Connect today to discuss real terms and cost for your business. Service cost depends on the breadth and scope of what you're looking to accomplish for your business.
Simple and straightforward, Connect will professionally set-up your accounts and then hand them off to you to manage as you see fit. Setting up social accounts is a low-cost way to make sure your business is staying out in front of your pool of current and future clients.
Connect's Social Media Profile Creation service includes these social platforms:
The service is a one-time fee (prices vary by specific profile type) and setup of a new social profile will include:
Small businesses rarely utilize blogs in their marketing strategy. A blog can be an enormous aid in promoting your brand. Connect Content can help in developing a strategy by creating dynamic blogs relevant to your business and your industry.
If you’re considering starting a business blog, go for it. Blogging and publishing content will grow your business in ways you could never have dreamed. A well written and clear, concise blog will increase search visibility, leads and sales – companies who blog receive 97 percent more links to their website. When the blog is hosted on your business website, your business will reap the benefits without spending a lot of money like you would procuring other marketing tools. Take a look at these 4 benefits of business blogging.
DRIVES TRAFFIC TO YOUR WEBSITE
Businesses of all sizes and types want prospective customers to come visit the website. However, it’s not easy to drive traffic without first paying for the traffic. However, if you don’t have enough money it’ll be a struggle to usher new visitors to your site. Small businesses often have insignificant budgets, so for them to flourish they have to utilize innovative ways to attract traffic. That is where a blog comes into play. It’s probably one of the only sections of your website that will change consistently.
Every blog post on your site becomes another indexed page, increasing the chances of your site becoming visible to search engines. The greater the visibility, the more traffic you will get on your website.
ESTABLISH YOU AS AN INDUSTRY LEADER
A high-quality blog helps customers solve problems and answers questions. Each post that leaves your customers’ concerns addressed is a step closer to establishing your business as a reputable one. If writing isn’t your strength, Connect can take charge of business blogging to ensure your customers perceive you as an industry leader.
GROWS YOUR AUDIENCE THROUGH SHARING
A top benefit of blogging is content sharing. When a reader shares your blog post, their friends will see the post and probably want to read it too. Blog shares have the potential to drive massive amounts of traffic to your site. As friends continue to share the blog post over and over across multiple social media platforms, imagine the exponential growth in traffic your business will have.
If you underestimated the true power of blogging, you’re probably seeing how powerful a tool it actually is when it comes to marketing your small business. Helpful content has the potential to compete with or even replace some of the most highly thought of marketing tools for much less money.
Connect Content was founded in 2015 as Boost Content Management. Originally a vehicle to help small businesses navigate their way through search engine optimization (SEO), the company soon found its groove in managing social accounts and writing content for those clients. Boost Content grew rapidly and helped numerous clients achieve a broader online presence in and around the greater Chicago area. BCM managed and facilitated social media strategies for clients spanning a wide array of industries.
In early 2019, Boost Content was shuffled around when one of the founding partners had an opportunity to realize a lifelong dream. With this departure, Boost was rebranded and restructured as Connect Content, a freelance consultancy operated by Ryan Sutherland, the second of the founding partners. Connect's main focus centers on offering thorough and substantial consulting for small business clients who need expert guidance regarding their social content. Connect Content utilizes social media consulting and blogging as a way to help clients connect with existing and potential customers alike.
Ryan partners with smaller businesses and professional services to aid with increasing engagement, supplementing customer service, and boosting brand recognition.
One of Connect's primary values is the privacy of the clients. In a day and age in which social media privacy can be tricky to cut through, Connect Content takes every measure to make sure any data used is safe and secure in order to protect the clients best interests.
Ryan is a native of Chicago, IL and graduated from the University of Arizona with a degree in Communication. He has an extensive background in sales, marketing, and client relationships. Ryan emphasizes trust and partnership with his clients.
"I'm really here to partner with local businesses in an effort to make them stronger. I am not here to be a social influencer or a hashtag generator. My clients are well established and professional and that's what they expect of me and that's what I give them. What they will receive is a partner who works to advocate for their business and aid in their growth."
Away from work, he enjoys time with his wife Jen and dog Kensie in their Chandler, AZ home. He also enjoys golfing, playing bags (you may know this as "cornhole"), spending time with his nieces and nephews, and rooting for his many favorite sports teams.