Connect Content was founded in 2015 as Boost Content Management. Originally a vehicle to help small businesses navigate their way through search engine optimization (SEO), the company soon found its groove in writing content for those clients. Boost Content helped numerous clients achieve a broader presence in and around the greater Chicago area.
In early 2019, Boost Content was shuffled around when one of the founding partners had an opportunity to realize a lifelong dream. With this departure, Boost was rebranded as Connect Content, a freelance consultancy operated by Ryan Sutherland, the second of the founding partners. Connect's main focus centers on creating dynamic and substantial content for the online presence of small business clients. Connect Content employs social media management and blogging as a way to connect clients with existing and potential customers alike.
Ryan partners with smaller business and professional services to aid with increasing engagement, supplementing customer service, and boosting brand recognition.
One of Connect's primary values is the privacy of the clients. In a day and age in which social media privacy can be tricky to cut through, Connect Content takes every measure to make sure any data used is safe and secure in order to protect the clients best interests.
Ryan graduated from the University of Arizona with a degree in Communication. He has an extensive background in sales, marketing, and client relationships. Ryan emphasizes trust and partnership with his clients.
Away from work, he enjoys his time with wife Jen and their dog Kensie, golfing, playing bags (you may know this as "cornhole"), spending time with his nieces and nephews, and rooting for his many favorite sports teams.
"I'm really here to partner with local businesses in an effort to make them stronger. I am not here to be a social influencer or a hashtag generator. My clients are well established and professional and that's what they expect of me and that's what I give them. What they will receive is a partner who works to advocate for their business and aid in their growth."
Complete management of your social media accounts, from set-up through ongoing content development. We will meet to discuss your goals and together, implement a dynamic strategy to connect you to your growing audience.
We make it a streamlined process to get your social channels where they need to be. On average, the cost to clients ranges between $750-$1000 per month. This is depending on the size and scope of your social strategy.
When a business has a good grasp on the ins and outs of leveraging the power of social media, and can manage their own accounts, but can't seem to get traction. Connect offers a consulting service to see what can be done to help a business boost their online presence. An annual audit of your accounts is a great way to stay on top of your social game. Connect will thouorulghy review your social channels, and make some notes and suggestions as to how you can improve your social strategy.
This is an option a small percentage of clients utilize, but has benefits. Simple and straightforward, Connect will set-up your accounts and then hand them off to you to manage as you see fit. Setting up social accounts is a part of our consultation service, and clients can expect the same cost to be incurred.
Consumers are increasingly turning to social media platforms to review and research businesses. Sites like Yelp and Google Business are essential to the customer review experience, and Connect can set up these pages, monitor these reviews, and reply directly to your customer, whether the customer be satisfied or in need of some understanding as to the reason for a less than stellar review.
Small businesses rarely utilize blogs in their marketing strategy. A blog can be an enormous help in promoting your brand. Connect Content can help in developing a strategy and creating dynamic blogs relevant to your business and your industry.
If you’re considering starting a business blog, go for it. Blogging and publishing content will grow your business in ways you could never have dreamed. A well written and clear, concise blog will increase search visibility, leads and sales – companies who blog receive 97 percent more links to their website. When the blog is hosted on your business website, your business will reap the benefits without spending a lot of money like you would procuring other marketing tools. Take a look at these 4 benefits of business blogging.
DRIVES TRAFFIC TO YOUR WEBSITE
Businesses of all sizes and types want prospective customers to come visit the website. However, it’s not easy to drive traffic without first paying for the traffic. However, if you don’t have enough money it’ll be a struggle to usher new visitors to your site. Small businesses often have insignificant budgets, so for them to flourish they have to utilize innovative ways to attract traffic. That is where a blog comes into play. It’s probably one of the only sections of your website that will change consistently.
Every blog post on your site becomes another indexed page, increasing the chances of your site becoming visible to search engines. The greater the visibility, the more traffic you will get on your website.
PROVES YOU ARE AN INDUSTRY LEADER
A high-quality blog helps customers solve problems and answers questions. Each post that leaves your customers’ concerns addressed is a step closer to establishing your business as a reputable one. If writing isn’t your strength, Connect can take charge of business blogging to ensure your customers perceive you as an industry leader.
GROWS YOUR AUDIENCE THROUGH SHARING
A top benefit of blogging is content sharing. When a reader shares your blog post, their friends will see the post and probably want to read it too. Blog shares have the potential to drive massive amounts of traffic to your site. As friends continue to share the blog post over and over across multiple social media platforms, imagine the exponential growth in traffic your business will have.
If you underestimated the true power of blogging, you’re probably seeing how powerful a tool it actually is when it comes to marketing your small business. Helpful content has the potential to compete with or even replace some of the most highly thought of marketing tools for much less money.